Packaging box printing occupies a large proportion in the printing industry and is an indispensable part of product packaging engineering. When printing a packaging box, you should not only take care of its beauty, but also take into account its economy, environmental protection and other issues, and at the same time convey good information to the seller.

 When designing a packaging box, you should start with trademarks, patterns, colors, schemes, shapes, materials, etc. On the basis of considering the characteristics of the products, you must also follow some principles of brand design, so that the design elements are coordinated and matched to complement each other to achieve Good packaging box design scheme. In fact, the most important thing in packaging box design is to see whether the designer has a strong image color processing technology, whether it can bring out the image color that the customer is satisfied with, and can even exceed the customer's expectations. When the customer sees the design draft, the first thing they see is whether the color of the image is good or not, the color is bright or not; if there is a manuscript, it will compare with the manuscript to see if the color looks like or not; does it match the color that he or she wants Compliance etc.

 Most of the packaging box printing designs are mainly green, because green represents natural and environmental protection, so most people use green as the main color to make printed packaging boxes. And green has two components, yellow and blue. In green, the expansion of yellow and the contraction of blue are balanced, and the warmth of yellow is offset by the coldness of blue. This makes the green character more peaceful and stable, and it is a soft, quiet, full-fledged and beautiful color. When there are more green and yellow components, the personality tends to be lively, friendly and childish. By adding a small amount of black to the green, its character tends to be solemn, sophisticated and mature. Add a small amount of white to the green, and its character tends to be clean, refreshing and fresh.

 In packaging box printing, there is often a view of looking at the color from a distance and looking at the flower closely, first looking at the color and then looking at the flower, and the saying that the seven-point color is three-pointed flower. These three sentences fully illustrate that the color of the packaged product is very good. important. Therefore, we must follow the theory of packaging box printing color to guide, give full play to the method of printing technology and meet people’s psychological requirements for color, combine the color characteristics of packaged products, follow the color principle, and then color according to the law of printing technology. deal with.